TABLEofCONTENTS-CreatingFilmFestivalsBook

CLICK here for the list of other Film Festival managers/founders

who were interviewed for this project

TABLE OF CONTENTS

DEDICATION6

FOREWORDS7

ALAN FRANEY, Executive Director, Vancouver International Film Festival9

JEFFREY HARDY, President, Big Horse Incorporated; FilmProfit.com9

ACKNOWLEDGMENTS10

INTRODUCTION AND BACKGROUND OF PROJECT10

HISTORY11

OVERVIEW12

UNDERSTANDING THE FILM FESTIVAL FORMAT12

EXHIBITION OF FILM AND VIDEO13

FESTIVALS AS EVENTS13

MEDIA ARTS ORGANIZATIONS13

STRATEGIC PLANNING – "WHY, WHAT, WHERE, WHEN & HOW"15

FEASIBILITY ANALYSIS – "WHY or WHY NOT?”15

PROGRAMMING – "WHAT should it look like?”16

LOGISTICS – "WHERE & WHEN?”16

IMPLEMENTATION – "HOW?”17

SEGUE TO FULL INTERVIEWS19

LIST OF INTERVIEWS19

MARK FISHKIN – Founder/Executive Director. Mill Valley Film Festival20

“THERE HAS TO BE A NEED...”20

“ALWAYS START OUT SMALL...”21

"…IT’S A HARD ROAD... YOU DON’T GET INTO IT FOR THE MONEY..."23

"…DON’T BE OVERLY AMBITIOUS..."24

“IT’S THAT SMILE... AND HOW THE FILMS ARE PROJECTED...”25

“YOU HAVE TO CONSTANTLY RE-EVALUATE WHAT IS IMPORTANT...”26

ALAN FRANEY, Executive Director, Vancouver International Film Festival28

HENRY ROSENTHAL, Independent Film Producer and Educator33

TIM HIGHSTED, London And San Francisco Film Festivals37

"HOW TO MAKE A FESTIVAL A "FESTIVAL" RATHER THAN JUST A SERIES OF SCREENINGS…"37

EMILE FALLAUX, Former Director, Rotterdam International Film Festival51

FILM ARTS Foundation, SAN FRANCISCO62

BOB HAWK – Founder/Former Director, Film Arts Festival62

ROBERT ANBIAN, Former Editor, FAF Release Print Magazine65

GAIL SILVA, Former Director, Film Arts Foundation68

GARY MEYER, Co-Founder Landmark Theatres, Theater Owner, - Currently Co-Director Telluride Film Festival71

DEBORAH KAUFMAN and JANIS PLOTKIN, Former Directors, San Francisco Jewish Film Festival78

TONY RAYNS, Filmmaker, Critic, Curator and Film Festival Consultant, Hong Kong, Tokyo, Pusan, Brisbane, and Vancouver Film Festivals86

EDITH KRAMER, Former Director, Pacific Film Archive, University of California, Berkeley95

GRETCHEN ELSNER-SOMMER, Women In The Director's Chair Film Festival98

LARRY HORNE, Founder/Former E.D., Los Angeles Gay & Lesbian Film Festival103

CLAUDE JARMAN, Former Executive Director, San Francisco International Film Festival107

LORENA CANTRELL, Former Assoc. Director, San Francisco International Film Festival115

RON HENDERSON, Executive Director, Denver International Film Festival123

MICHAEL LUMPKIN, Director, Frameline/San Francisco Lesbian & Gay Film Festival128

TOM DI MARIA, Co-Founder, Frameline/San Francisco Lesbian & Gay Film Festival133

TOURING A FESTIVAL, EDUCATING AUDIENCES…133

STARTING FESTIVALS133

DEFINITIONS: WHAT DISTINGUISHES A FESTIVAL FROM OTHER FORMS OF EXHIBITION134

CULTURAL CELEBRATION AND EDUCATION134

‘FROM THE HORSE'S MOUTH’ - EXCERPTS FROM INTERVIEWS:

SUNDANCE'S GILMORE , CINEQUEST'S HUSSIE, AND AIVF'S BOWSER136

GEOFFREY GILMORE, Director, Sundance Film Festival136

FOCUS ON FUNDRAISING136

FESTIVAL ARTISTIC DIRECTORS137

A UNIQUE FESTIVAL EXPERIENCE137

HALFDAN HUSSIE, Founder/Director, Cinequest San Jose Film Festival138

BUSINESS-WORLD STYLE SUCCESS138

WORKING WITH BOARDS138

KATHRYN BOWSER, Author & Editor, AIVF Guide To Festivals, AIVF Exhibitors Guide140

WORKING WITH FILMMAKERS140

JIM YEE, Founder, NAATA/San Francisco International Asian American Film Festival141

MICHAEL FOX, Film Critic and Writer146

"FILM COVERS THE WHOLE UNIVERSE…"146

RESOURCES154

BOOKS154

ONLINE RESOURCES, ORGANIZATIONS & SERVICES155

APPENDICES

APPENDIX A, List of All Interviewees and Affiliations158

PHASE ONE: Starting Festivals158

PHASE TWO: Management and Operation of Film Festivals159

APPENDIX B, Int’l Buddhist Film Festival/Buddhist Film Society Org’l Summary161

APPENDIX C, Sample [Short] Film Festival Entry Information165

ENTRY FORM167

INFO NEEDED FOR PRESS KITS168

APPENDIX D, Strategic Planning Research Materials169

APPENDIX E, Sample Advisory Council/Honorary Host Committee Letter170

APPENDIX F, Sample Budget & Income Statement, Film Society/Festival Presenting Organization171

APPENDIX G, Supplemental Budget Items List for a Local Shorts Weekend Festival177

APPENDIX H, Sample Job Checklist for Festival Producers and Publicist178

APPENDIX I, Survey - Outline for Manuals on "How to Start & Operate Film & Video Festivals"180

1) NATURE OF FESTIVAL STRUCTURE AND STAFFING180

2) PROGRAMMING AND CURATING181

3) ORGANIZATIONAL/FISCAL MANAGEMENT AND GOVERNANCE182

4) FUNDRAISING, MEMBERSHIP AND FORMS OF SUPPORT182

5) SPONSORS183

6) SPECIAL EVENTS AND SCREENINGS/PREMIERES183

7) MARKETING, PUBLICITY AND PRESS RELATIONS184

8) PUBLICATIONS, PROMOTIONS. ADVERTISING/MARKETING184

9) AUDIENCE DEVELOPMENT, P.R., COMMUNITY OUTREACH185

10) SYMPOSIA, SEMINARS, PUBLIC/MEDIA EDUCATION AND ARCHIVAL SYSTEMS186

11) VENUES, THEATRICAL AND NON-THEATRICAL EXHIBITION SPACES186

12) COMPETITIONS AND JUDGING PROGRAMS187

13) FILMMAKER RELATIONSHIPS AND HOSPITALITY188

14) TICKETING189

15) LEGAL ISSUES189

16) WORKING WITH AND LOCATING PRINT SOURCES189

17) FILM SHIPPING190

18) FOLLOW-UP, EVALUATIONS, REPORTS190

19) TOURING FESTIVALS/PACKAGES, DISTRIBUTION PROGRAMS190

20) SPECIAL CONSIDERATIONS, PROBLEM ISSUES AND MISCELLANY…190

21) FESTIVALS AND NEW TECHNOLOGIES191